How Nike Lost Stephen Curry to Under Armor

How Nike Lost Stephen Curry to Under Armor
Image © Cary Edmondson-USA TODAY Sports

Steph Curry is a basketball legend who leads in a few all-time rankings and is arguably one of the best 3-point shooters ever to play the game. Between 2016-18, he was the highest-paid athlete in the NBA, and currently, he is a three-time NBA Champion, a two-time MVP, a six-time All-Star, and is en route to (possibly) getting his fourth ring. His fame in the Basketball community makes him one of the most marketable contemporary athletes. Don’t only watch the game courtside, get involved in the fun by placing a bet on who will win the championship at New Jersey Online Casinos like FanDuel, DraftKings, and BetMGM.

Looking back at all that Steph Curry has achieved, you have to think: Nike must be kicking themselves in the foot for not getting into business with the 3-point phenom. In fact, Curry started his NBA career with Nike, then the season before he became MVP, his Nike contract expired. Instead of renewing it, Steph signed with Under Armor.

As the story gets detailed by those close to Steph Curry, just as the contract with Nike was about to expire, he and his dad attended a pitch meeting held by Nike in the hope to renew the contract. The meeting, however, began to reveal how serious (or lack thereof) Nike took Steph, from his name being misspelled, to even being mispronounced as “Steph-on” instead of Stephen.

That was only the beginning. When Nike began the presentation, they had Kevin Durant‘s name in some of the places where Steph Curry’s name was. That probably was the nail in the coffin, and I’m sure the people at Nike knew that. And that’s how and why it wasn’t surprising that Steph Curry later signed with Under Armor.

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About the author
Kuthula Magubane
Kuthula Magubane
Sports Contributor

Kuthula Magubane is an contributor focusing on NBA, NFL, and Soccer picks & predictions based in Atlanta, Georgia. Read his latest stories on sports betting, iGaming, and political betting here at

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