Sports Players Partnering With Sportsbooks

Sports Players Partnering With Sportsbooks
Image © Geoff Burke-USA TODAY Sports
✍️ Written by
Alicia Butler
🗓 Updated
May 19th 2023

PA online casinos and sportsbooks are now partnering with sports players. We can’t say it’s a shock that this would be the latest natural progression in sports marketing, either.

While major league sports teams have been partnering with sportsbooks for several years now, Major League Baseball players are now also allowed to endorse sportsbooks and betting sites. 

MLB players can now enter into agreements for sponsorship and marketing with sports betting organizations. It’s illegal for the MLB to sell non-public data to third parties, and both the baseball players and the MLB organization must adhere to compliance regulations. 

Odds on Compliance CEO and Co-Founder Eric Frank has stated that there’s always the fear of compliance issues when partnering teams and players with sports betting operators. But the industry itself is so regulated that he believes they can put into play the right measures to prevent fraud. 

So far, at least two players have reportedly entered partnerships with sportsbooks. Connor McDavid of the Edmonton Oilers entered a deal with BetMGM, and Charlie Blackmon entered a deal with MaximBet at the end of April. 

Will more players ink deals in the near future? We have to expect the answer to that is a resounding yes. 

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About the author
Alicia Butler
Alicia Butler
Editor & Contributor

Since 2011 Alicia has worked as a travel and entertainment writer & editor contributing to widely read digital publications such as The Spruce, The Balance and The Spruce Pets, VeryWell, and TripSavvy. Alicia is a marketing expert, entrepreneur, and avid traveler!

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