The MLS Becomes the First Major Sports Organization To Sell Exclusive Broadcasting Rights To A Streaming Service

The MLS Becomes the First Major Sports Organization To Sell Exclusive Broadcasting Rights To A Streaming Service
Image ©Peter Aiken-USA TODAY Sports
Frank Weber
Author:
Frank Weber
Updated: 
August 26th 2022 - 08:24 AM

Major League Soccer and Apple streaming services have just reached a 10-year, $250 million deal for all the exclusive streaming rights for MLS games. This is a first for major American sports organizations, as no other major organization has ever sold the EXCLUSIVE streaming rights to a streaming platform.

Under the agreement, every MLS match will be made available through a new subscription service available within the Apple TV app, with no local blackouts. So, paying for Apple TV isn’t enough–you have to pay additionally for the MLS package.

The MLS has already been struggling for consistent fans, so signing this deal with Apple and making the games more difficult to watch is making fans and non-fans alike scratch their heads.

This is not Apple TV’s first splash in the sports streaming world, as they have purchased the exclusive streaming rights to a number of baseball games throughout the 2022 season. This was met with lots of backlash from the fans, and rightfully so. The Apple MLB broadcasts are packed with advertisements and lackluster announcing, so it’ll be interesting to see how Apple manages the MLS.

This is set to start in the next MLS season. If you want to bet on the MLS, you can do so through any of these Michigan Online Casinos.

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