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As we all know and are more than happy to report, the sports betting industry has and continues to experience exponential growth in the US, especially since 2018 when the Professional and Amateur Sports Protection Act (PASPA) was struck down by the Supreme Court, allowing bettors to place wagers on their favorite sport or sporting event outside of Nevada, Montana, and Delaware. Once PASPA became a thing of the past, each state was granted the right to legalize retail and online sports betting if they chose to. Since the summer of 2018, 23 states (including Washington DC) have legalized sports betting, with a dozen more forging a path to legalization as 2021 comes to a close.
Many well-known brands have broken into the sports betting game, including DraftKings, FanDuel, and MGM (BetMGM). The latest sports name to put their ticket into the hat for a chance to enter the US legal sports betting realm is none other than Sports Illustrated! This global sports media brand, whose parent company Authentic Branded Group announced in late June 2021, is overly excited to exclusively partner with 888 Holdings (888 Casino and 888 Sportsbook) to launch SIsportsbook.com.
888 Holdings’ goal is to create a one-of-a-kind online sportsbook that will be regulated, legal, and ready to launch no later than the fall of 2021--just in time for the start of football season! Authentic Brands Group, Chairman and CEO Jamie Salter said on the day of their announcement,
“We are thrilled to announce that Sports Illustrated is entering the online sports betting and iGaming space! 888 is one of the leaders in online betting and gaming globally and has outstanding technology, products, and marketing capabilities, and we are excited to partner with them to offer an innovative product experience for sports fans.”
In our opinion, it was only a matter of time before Sports Illustrated broke into the online gambling market, as they have seen other world-renowned media outlets like NBC, CBS, and FOX stake their claim in the sports betting fray. It was really the next step for the sports-focused company to expand its expertise in the industry to other revenue streams.
It is rumored that Sports Illustrated Online Sportsbook is set to launch in the fall and have been steadily working on crossing their t’s and dotting their i’s to put together comprehensive wagering coverage that will include in-depth analysis, tools, and widgets on the Sports Illustrated website.
According to SI.com, SISportsbook.com will first launch in Colorado, then perhaps followed by New Jersey, Indiana, and Iowa. The latter three states make sense as 888 Holdings announced in December 2020 that they gained market access to expand the 888 Sport brand into these markets.
Colorado makes perfect sense to us, as 888 Holdings recently announced a multi-year partnership with land-based casino Grande Casino in Cripple Creek, Colorado. This could quite possibly become the retail location for the Sports Illustrated Sportsbook; however, nothing has been written in stone.
From everything we’ve read and the comments from SI.com’s launch announcement, it sounds like the Sports Illustrated Online Sportsbook will open its virtual doors no later than September 9th, the start of the NFL season.
This is super exciting news for sports fans and bettors in Colorado of all experiences and interest levels! Denver Broncos fans will be shouting from the rooftops when they can place their first sports wager from the comfort of their home on their favorite team the day the season begins!
Suppose you know anything about the 888 Casino and Sportsbook brand. In that case, you must understand that they only provide top-notch gaming experiences that have online casino go-ers and sports bettors alike coming back for more.
Because we don’t know for sure what Sports Illustrated Sportsbook is going to offer its players, here’s what we can only assume they will be offering to any and all new players on the platform.
From what we’ve read, SIsportsbook.com intends to only be available via a mobile app (at least at first) that will be compatible with iOS and Android devices. Because SI is partnering with iGaming, one can assume the SI Sportsbook will be a first-class app with a best-in-class sports wagering experience.
Anyone that partners with iGaming has access to a full suite of the best payment system providers in the industry, with the goal of providing flexibility, choice, and convenience to all players.
When the Online Sportsbook launches, you can expect to see the following deposit and withdrawal options:
Visa/MasterCard Credit/Debit Cards
Check by mail
Since SI is such a famous sports media brand, it would only make sense for them to offer any and all types of sports on SIsportsbook.com. Currently, 888 Sportsbook offers over 25 choices, including:
You can expect to see the most popular bet types, including moneylines, spread, futures, prop bets, over/under, live betting, and more!
Bottom line: Stay tuned and check back with us here at OddsSeeker.com to stay updated on the latest and greatest news regarding the newest online sportsbook to hit the US! We’re over/under the moon excited to keep you informed about the Sports Illustrated Sportsbook in Colorado!
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