From Twitch to TikTok: How Streamers Are Normalizing Sweepstakes Play

The rise of streamers has changed the way we look at iGaming in the past decade. What started with video gamers streaming their gameplay on YouTube has morphed into sweepstakes casino players streaming their wins (and losses) on TikTok, Twitch, and Kick.

Let’s look at the progression of iGaming streamers, how streamers are revolutionizing the sweepstakes gaming industry, and some of the hottest influencers on social media.

From Video Game to Sweepstakes Streamers: a Natural Progression

Many streamers focusing on sweepstakes casino content started out in the video game stratosphere. You’ll find that a lot of the most popular sweepstakes streamers still offer this content, where you can see them play popular video games like Call of Duty, Fortnite, and Among Us.

Since sweepstakes casinos are so closely linked to the video game industry, it’s no surprise that streamers (who are at least 18 to 21 years old) have made the transition into iCasino gaming too.

Most Popular Types of Content for Sweepstakes Streamers

Most streamers in this space record their gameplay on sweepstakes casinos and upload it to their accounts across platforms.

Many streamers specialize in certain types of games or plays. For example, Roshtein, a streamer on Kick and Twitch, focuses on Hacksaw Gaming. Any players who want to see a new Hacksaw game in action can check out new titles on Roshtein’s channels.

Some streamers only specialize in large plays (80 SC to 100 SC per play), showing viewers which games are worth a higher number of Sweeps Coins.

Of course, there are a handful of women streamers who cater to female-oriented gaming, as most of the sweepstakes streamers are men.

How Streamers Make Money on Sweepstakes Content

Streamers now have brand deals with different sweepstakes casinos, and you’ll even see streamers on sweepstakes casino websites like Stake.us (but more on that later!).

Since most streamers don’t usually start out with brand deals, they often make money directly from the platforms themselves. They are paid per view by TikTok or get a cut of ad revenue for ads that are shown on their YouTube pages.

Of course, these streamers need to disclaim when their content is sponsored by a sweepstakes casino, so you always know if they’re making money directly from the source (or if they’re simply making revenue from the streaming platform).

Sweepstakes Casino Influencers to Watch

If you’re new to the idea of sweepstakes casino influencers, we’ve generated a list of some of the biggest names in streaming. Here are the sweepstakes casino influencers to keep an eye on, streaming on the three biggest platforms, including Twitch, TikTok, and YouTube.

Sweepstakes Casino Influencers on Twitch

Xposed: This sweepstakes casino and real-money casino influencer boasts a whopping 1.5 million followers overall, with 533,000 of his followers coming from Twitch alone (the rest come from X and YouTube). Xposed specializes in video slots and table games, featuring table game technique streaming and giveaways.

Roshtein: One of the biggest names in iCasino streaming is Roshtein, who boasts more than 1.2 million followers across Kick, X, Twitch, and YouTube. He has over 1 million followers on Twitch alone. He specializes in roulette and video slots (particularly in Hacksaw Gaming slots).

LosPollosTV: Another big Twitch sweepstakes casinos streamer is LosPollosTV, who has more than 800,000 followers altogether, with the majority of subscribers following on Twitch, where he has 779,000 followers. Los PollosTV specializes in video slots and crypto casino (which is major right now, as he’s one of the few streamers to specialize in this game category). Other streams include YouTube, Instagram, and Kick.

Sweepstakes Casino Influencers on TikTok

Adin Ross: Possibly one of the biggest sweepstakes casino celebrity streamers is Adin Ross, who boasts more than 13 million followers overall. He generated more than 6.3 million followers on TikTok alone. Ross specializes in table games, including roulette, blackjack, and poker, as well as video slots. Ross has hung with celebrities such as Kareem Abdul Jabbar, Drake, and David Ortiz.

TheBigJackpot: Another big name on TikTok is TheBigJackpot, which has just under 2 million followers overall, with nearly 300,000 of its followers coming from TikTok. Otherwise known as Raja, this account specializes in classic sweepstakes casino games, including video slots, jackpot slots, and video poker.

Lady Luck HQ: With more than 1.4 million followers across platforms, Lady Luck HQ is one of the heaviest hitters in sweepstakes streaming. On TikTok alone, she boasts nearly 200,000 followers. Other platforms where she posts include YouTube and Facebook. Lady Luck specializes in slots, including jackpot slots and hold & link slots.

Sweepstakes Casino Influencers on YouTube

Brian Christopher Slots: One of the most famous sweepstakes casino influencers is, hands down, Brian Christopher, who boasts 1.5 million followers. On YouTube alone, Christopher has almost 1 million followers, but also posts on Facebook and X, specializing in jackpot slots.

xQc Gambling: Although this account has more than 14 million subscribers overall, xQc Gambling only gets about 16,600 of its followers from YouTube (though that’s nothing to dismiss). Check in here if you want info on slots, including jackpot slots.

VegasLowRoller: One of the few sweepstakes casino streamers to specialize in minimum slot machine plays is VegasLowRoller, who has more than 424,000 followers, including 410,000 followers on YouTube and 14,000 followers on Instagram.

How Sweepstakes Casinos are Partnering With Streamers

Now that streamers have become a big part of sweepstakes casino marketing, it’s no surprise that you can find many of these influencers on sweepstakes casinos like Stake.us.

Stake partners with some of the biggest streamers and influencers to offer lives directly on the sweepstakes casino platform.

These partnerships are a win/win for both parties. Sweepstakes casinos see a jump in website traffic and revenue, while streamers also reach a larger audience.

All in all, we’re excited to see how these relationships continue to evolve over time, as sweepstakes casino and streamer partnerships can cast a wider net to potential players.