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Alicia Butler
Alicia is OddsSeeker's Lead Editor & Fact Checker! She's been reviewing online casinos, sportsbooks, and other gaming since 2021, but has well over a decade of experience writing and editing for some of the largest online magazines and brands since 2011! Over her career, Alicia has worked as a travel and entertainment writer & editor contributing to widely read digital publications such as The Spruce, The Balance and The Spruce Pets, VeryWell, and TripSavvy.
Alicia makes sure our readers can trust every word - holding both our team & our gaming operator partners to the highest standard to ensure that our readers always have the best possible experiences playing gaming online!
Beyond OddsSeeker, Alicia is a marketing expert, entrepreneur, and avid traveler based in Connecticut!

Why 'Near Misses' Hurt More Than Other Losses
Near misses can hurt more than other losses because they trick you into believing there's a chance you could win. Let's look at the data of near losses and discuss why this happens.

The Rise of Weekend-Only Casino Players — Trend or Coincidence?
Is the rise of weekend-only casino players a trend or just a coincidence? Let's look at why players are more likely to head to the casino and the best times to play.

Are Players More Loyal to Games or Brands?
We're all loyal to specific casino brands, including casino games. But are players more loyal to the online casino or to the games it offers?

Why People Keep Playing the Same Lottery Numbers for Years
Why do people keep playing the same lottery numbers for years? Let's look at why players are so attached to their lotto numbers and how you should choose your numbers if you want to win.

Do People Trust Sweepstakes More Than Real Money Casinos?
With 40+ sweepstakes casinos, playing with Sweeps Coins is easier than ever — but do players actually trust these sites more than real-money ones?

Are Animated Slots More Addictive Than Classic Reels?
Are animated slots more addictive than classic ones? Explore what makes slot games so hard to resist and why animations might amp up the pull.

Quick Picks vs. Hand-Picked Numbers: Which Really Wins More in the Lottery?
Quick-picks or hand-picked numbers: which give you better lottery odds? We break down the data to see if one boosts your chances of winning.

The Weirdest Places People Admit to Playing Sweepstakes Games
What’s the weirdest place to play sweepstakes games? Check out this list of bizarre spots where players have spun the reels on the go.

Lottery Winners Who Lost It All: What Can We Learn?
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How Much Is a Sweeps Coin Really Worth? Breaking Down the Value
How much is a Sweepstakes Coin really worth? We break down SC value and how Gold Coins and Sweeps Coins differ across sweepstakes casinos.

The Strange Rituals Players Follow Before Hitting ‘Spin’
What strange rituals do slot players swear by? Discover the oddest habits players follow before hitting spin in hopes of boosting their luck.

The Psychology of Choosing Scratchers Over Slots
Why do some players pick scratchers over slots? Explore the psychology behind this choice and why scratchers still win hearts despite lower odds.

How the Design of Casino Websites Tricks Your Brain
Online casinos use clever tricks to keep you playing. Learn the top marketing tactics they use to hook your brain and keep you spinning.

What Your Favorite Slot Theme Says About You
What does your favorite slot theme say about you? Explore the most popular slot themes—luck, horror, fantasy—and what draws players to them.

Do Sweepstakes Players Actually Read the Terms and Conditions?
Do sweepstakes players actually read the terms? We explore what’s hidden in the fine print—and the risks of skipping the T&Cs before you play.

Sports Betting Superstitions: What Bettors Swear By (But Won’t Admit)
How far will bettors go for luck? Discover 5 of the oddest sports betting superstitions—and a few quirky ones that might actually help.

Can You Be a Sports Fan Without Betting? The Lines Are Blurring
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The Psychology of Countdown Timers: Are You Really About to Miss Out?
Countdown timers push you to buy fast—but do you really need to? We break down the data behind urgency marketing and what’s worth your click.

Are You Spending More Than You Think at Sweepstakes Casinos?
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Which States Are Betting the Most on Sports in 2025?
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Why People Keep Playing After Losing: The Science Behind Chasing Losses
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The Invisible Line Between Playing for Fun and Chasing Coins
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What Makes a Game 'Feel' Fair – Even When the Odds Aren’t
Why do some casino games feel fair when they’re not? We break down the odds, RTPs, and the psychology that keeps players spinning.

How Real Money Casinos Keep You Coming Back Without You Noticing
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Can You Actually 'Strategize' in Sweepstakes Casinos?
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Why Do Some Players Always Choose the Same Slot Machine?
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Why Some Players Never Redeem Their Sweepstakes Winnings
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Why Some Sports Bettors Only Bet on Underdogs
Why do some bettors chase underdogs? We break down the strategy, the risks, and whether betting on long shots can really pay off.

Why Push Notifications From Casinos Are So Hard to Ignore
Why are casino push notifications so addictive? Explore the psychology behind why these alerts grab your attention and keep you hooked.

Do Daily Login Bonuses Train You Like Pavlov’s Dog?
Do daily casino bonuses hook you like Pavlov’s dog? Dive into the psychology behind online casino rewards and why they keep you coming back.

The Luckiest Days of the Week According to Lottery Winners
Which days of the week are luckiest for winning the lottery? Let's look at four years of data for Monday, Tuesday, Friday, Wednesday, and Saturday to find out.

What Makes People Bet on Their Home Team — Even When the Odds Are Bad?
Placing wagers on your home team always feels good. But what makes people bet on their home team even if the odds are bad? Let's look at some of the reasons.

How Players Pick Their Lucky Numbers — Random Choice or Ritual?
How players pick their lucky numbers is very personal. Let's take a look at whether people choose luck over ritual and which method works best.

Why Free Spins Feel More Exciting Than Real Wins
Why do free spins feel more exciting than wins made by gambling with your own money? Let's take a look behind the psychology of free spins and find out!

What Does a 97% RTP Really Mean for Casual Players?
RTP is the amount of money a slot machine returns for every dollar played over time. But what does a 97% RTP mean, especially to casual players?

How Free Sweeps Coins Actually Work — No Strings, or Just Smart Marketing?
How do Free Sweeps Coins actually work? Are there any caveats? Or, are Sweepstakes Coins just good marketing?

EdgeLabs Slots
Explore EdgeLabs’ top free slots at Fortune Coins, Sportzino, and more. See RTPs, jackpots, free spins, and our picks for the best EdgeLabs slot games.

Top 10 Surprising Ways to Make Money Online
Discover 10 surprising ways to make money online from home—play games, freelance on top platforms, or use AI tools for content creation and passive income.

Top 9 Most-Watched Super Bowl Halftime Shows Since 2011
OddsSeeker.com ranked the eight most-watched Super Bowl halftime shows since 2011, using Nielsen data from press releases and news reports.

Michigan Casino Map
Our MI casino map will help you find the best MI online casinos & land-based counterparts. Find plenty of casino games and sports betting options, in MI.

2023-2024 NBA Awards Predictions
With sports fans focused on baseball (Aaron Judge, anyone?) and pro and college football, it’s hard to believe that the NBA preseason is already here.