Are Players More Loyal to Games or Brands?

We all know casino players who love to play the same games over and over, and ones who are die-hard fans of certain online casinos.

But when it comes down to it, are players more loyal to a game or the brand?

Let’s take a look at brand loyalty versus game loyalty and whether players are more likely to return to a specific casino than they are a particular casino game.

Games Vs Brands: What’s the Difference?

We can look at a brand as a casino brand or a developer brand. But for the purposes of this article, let’s consider the word “brand” meaning the casino itself. When we say “brand”, we mean “casinos”, and when we say “games”, we mean either a specific game or the game developers.

Why Players Are Loyal to Brands

Players are loyal to casino brands for several reasons. For one, casinos understand the importance of customer loyalty. It costs online casinos and land-based casinos more money to get players in the door than it does to keep them coming back.

Here are a few reasons why players are loyal to brands.

Casino Loyalty Programs: Online casinos and land-based casinos offer loyalty programs that incentivize players to stick to one platform. Many players will continue to spin the reels or play table games at one site because they want to earn those coveted rewards.

Marketing and Design: We are all influenced by marketing and design. We’re more likely to play at an online casino that offers a good player experience, a well-designed website, and seamless navigation than one that only has basic offerings.

Push Notifications & Marketing Emails: Push notifications and marketing emails keep us coming back for more. When we see these notifications, we can’t resist claiming our free spins or deposit bonuses; similarly, seeing a new game advertised might be too good to pass up.

Exclusive Games: Most online casinos offer exclusive titles you won’t find anywhere else. These games are developed by companies that create your favorite games, so you see brand recognition at both the online casino and the game itself.

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Why Players Are Loyal to Games

There’s no question that players are drawn to the same games over and over. When we get lucky or we are entertained, we’re more likely to return to that one game than try our luck at a new one.

Here are some reasons why players are loyal to specific games.

They’ve Had Good Luck With the Game Before: Most of us enjoy a handful of games we play over and over simply because we’ve won the game enough times to feel that the odds are in our favor.

They Understand the Rules of the Game: Learning the rules of a new casino game costs time and money. We’re more likely to be loyal to a game if we already understand the rules and any strategies associated with the game.

They Have a Firm Grasp of the Odds: It takes time to research slot machine and computer casino game odds. If we know the RTP of a game, we don’t need to waste that time looking up the odds for a different one.

Are Players More Loyal to Games or Brands: The Verdict

Even though a player might choose to play the same casino game over and over, most players are more loyal to brands than they are to specific games.

This is because most casinos offer the most popular games or at least similar games. You don’t need to follow a game to different casinos because you’ll find your favorite games at most online casinos.